Manager, Multichannel Analytics, Marketing – Lakeland

Location: Lakeland, FL between Orlando and Tampa
Job ID: 24823BR
Department: Marketing
Date Posted: Jun 05, 2023

$106 - 161k

Onsite

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Description

Publix Super Markets tops the list of privately-owned supermarkets in the US. We hold no long-term debt and continue to grow year after year. Publix and our associates excel in community involvement, volunteerism, and environmental sustainability. Our collective commitment to diversity has contributed to our success in being a great place to work and shop. It’s satisfying to work for – and be an owner in – a Fortune 100 company that is widely recognized as a leader in the supermarket industry

The purpose of this position is to direct and manage the strategic roadmap and resources necessary to enable multichannel analysis and optimization of Publix Marketing’s channel mix. You will architect and manage the solution set, including tools, people, and processes, as well as direct internal and external resources. You will provide accurate solutions for the optimization of Publix Marketing’s paid and owned efforts, improving budget efficiencies, and media effectiveness. You will continue to evolve and innovate multichannel analysis and optimization to address technical, regulatory and competitive changes.

Responsibilities include:

• Defining and evolving the Multichannel Analytics strategy, in alignment with the overall Digital Marketing Analytics vision and strategy, necessary to influence Publix Marketing’s competitor defenses and suggest budget efficiencies
• Ensuring the strategy implementation plans of each Multichannel Analytics associate and supplier collectively achieves the overall Multichannel Analytics strategy
• Serving as the organization’s foremost expert concerning Multichannel Analytics tools, data, and services by proactively advocating viewpoints and providing perspectives in support of improving Publix Marketing’s budget efficiency and competitive defense
• Approving comprehensive data and insights produced by Multichannel Analytics associates and presenting executive reports to Marketing sub-departments and executive leadership
• Leading, managing, and developing Multichannel Analytics associates within their domain of expertise and supporting collaboration with Marketing sub-departments and vendors
• Comprehensive oversight of vendor relationships

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Required Qualifications

• Bachelor’s Degree in Analytics, Computer Science, Statistics, Engineering, Economics or another analytical discipline from an accredited college or university or equivalent experience
• 5 years in a digital marketing function delivering data and insights
• 5 years leading or directly collaborating with Marketing functions
• 5 years leading or directly utilizing media, trend, web, and mobile analytics
• 5 years of experience with managing external vendors
• Intermediate or advanced training in Google Analytics from a Google-Certified Partner (Bounteous, Luna Metrics, MeasureSchool, etc.)
• Advanced understanding and application of Multi-Touch Attribution (MTA) concepts and tools like Nielsen Attribution
• Advanced understanding and application of Mix Media Modeling (MMM) concepts and tools like Nielsen MMM
• Advanced understanding of media planning and analysis concepts and tools like Meta Ads Manager, Google Ads, SA360, and DV360
• Advanced understanding of trend data analysis concepts and tools like Google Trends, Google Keyword Planner, and Pinterest Trends
• Advanced understanding of data and insight reporting and presenting concepts and tools like Excel, PowerPoint, and public speaking
• Basic skills in Microsoft Word and PowerPoint
• Intermediate skills in Microsoft Excel
• Availability to work nights, weekends, and extended hours as business needs require

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Preferred Qualifications

• MBA or Graduate Degree in Analytics, Computer Science, Statistics, Engineering, Economics or another analytical discipline
• 7 years in an analytic function delivering complete data and insights
• 7 years leading or directly collaborating with Marketing functions
• 7 years leading or directly utilizing media, trend, web, and mobile analytics
• 2 years of experience with managing direct reports or cross-functional teams
• Advanced Training in Google Analytics from a Google-Certified Partner (Bounteous, Luna Metrics, MeasureSchool, etc.)
• Intermediate skills in Microsoft Word and PowerPoint
• Advanced skills in Microsoft Excel

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Benefits

• Employee stock ownership plan that contributes Publix stock to associates each year at no cost
• An opportunity to purchase additional shares of our privately-held stock
• 401(k) retirement savings plan
• Group health plan (with prescription benefits)
• Group dental plan
• Group vision plan
• Sick pay
• Paid Parental Leave
• Long-term disability insurance
• Company-paid life insurance (with accidental death & dismemberment benefits)
• Tuition reimbursement
• Vacation pay
• Free hot lunches (buffet-style) at facilities with a cafeteria
• Paycheck direct deposit
• Credit union
• Access to over 50 discount offers including discounts on computer, vehicle and wireless purchases
• 6 paid holidays (associates can exchange the following holidays with their manager’s approval: New Year’s Day, Memorial Day, Fourth of July, and Labor Day)

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Additional Information

Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours.

Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.

In Publix’s corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix’s corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.

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