Senior Copywriter, Marketing – Lakeland

Location: Lakeland, FL between Orlando and Tampa
Job ID: 24936BR
Department: Marketing
Date Posted: Jun 16, 2023

$70 - 107k

Onsite

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Description

The purpose of the Senior Copywriter position is to develop creative concepts that align with creative strategy and help establish and communicate the written expression of the Publix brand across all marketing channels and Publix properties, whether those be print, digital, video, or broadcast. The Senior Copywriter works along with the Art Director to concept and execute advertising campaigns and Marketing initiatives. This includes directing photo and video shoots, voice-over recordings, and participating in editing sessions. The Senior Copywriter then writes, proofreads, and edits content and ad copy in an omni-channel environment, that includes print media, broadcast/video, web sites, apps, social media, and other owned and paid media channels.

Additional responsibilities include:

• Develops relevant and unique concept independently or in collaboration with other Creative development team members
• Writes effective copy for a variety of customer-directed communications; social media, adaptive or responsive websites (desktop/mobile), mobile apps, email, digital ads, direct mail, in-store ads, videos, and other necessary content
• Reviews, proofreads, and edits drafts of communication pieces before final publishing, as needed

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Required Qualifications

• Associate’s degree in Business or Liberal Arts or equivalent experience
• At least three (3) years of experience writing advertising copy (digital/traditional)
• Knowledge of concept development process
• Knowledge of traditional and digital media channels (e.g., print, video, radio, TV, social and digital, adaptive/responsive websites, apps, mobile sites)
• Knowledge of marketing/advertising industry and trends
• Knowledge of various media strengths and limitations including digital communications, print communications, broadcast, radio, and their associated distribution processes
• Ability to evaluate creative work for effectiveness against established creative strategies and objectives
• Basic knowledge of MacOS
• Basic knowledge of Adobe Creative Suite
• Basic knowledge of MS Office
• Willingness to travel up to several days at a time with overnight stays
• Willingness to work late hours and during weekends

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Preferred Qualifications

• Bachelor’s Degree in Mass Communications, Advertising, or Integrated Copywriting Portfolio Diploma
• Four (4) or more years of experience writing advertising copy (digital/traditional)
• Knowledge of Publix Marketing department workflow processes and project lifecycles
• Knowledge of the Publix brand positioning and lines of business
• Knowledge of the Publix target customer, retail environments, and purchasing behaviors and Publix business objectives
• Intermediate knowledge of MS Office

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Benefits

• Employee stock ownership plan that contributes Publix stock to associates each year at no cost
• An opportunity to purchase additional shares of our privately-held stock
• 401(k) retirement savings plan
• Group health plan (with prescription benefits)
• Group dental plan
• Group vision plan
• Sick pay
• Paid Parental Leave
• Long-term disability insurance
• Company-paid life insurance (with accidental death & dismemberment benefits)
• Tuition reimbursement
• Vacation pay
• Free hot lunches (buffet-style) at facilities with a cafeteria
• Paycheck direct deposit
• Credit union
• Access to over 50 discount offers including discounts on computer, vehicle and wireless purchases
• 6 paid holidays (associates can exchange the following holidays with their manager’s approval: New Year’s Day, Memorial Day, Fourth of July, and Labor Day)

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Additional Information

Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours.

Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.

In Publix’s corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix’s corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.

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